What do you do when your reputation is on the line? Social media makes it easy for people to populate an opinion or a story very quickly across the world. Businesses can be challenged when misleading or negative information is being spread and in some cases can lead to serious reputation damage. Today we discuss how to handle business situations on social media when the public opinion is one that has been skewed. Sometimes the larger you get as a business than the larger the target.
Stefanie and Sharon discuss the fallout from the breaking news and lawsuits over the last few weeks that accuse Facebook of misrepresenting their video statistics. How does this affect the worlds of social media marketing and traditional publishing? Listen in to here the experts take on the still unfolding situation.