What do you do when your reputation is on the line? Social media makes it easy for people to populate an opinion or a story very quickly across the world. Businesses can be challenged when misleading or negative information is being spread and in some cases can lead to serious reputation damage. Today we discuss how to handle business situations on social media when the public opinion is one that has been skewed. Sometimes the larger you get as a business than the larger the target.
Listen to the podcast here:
Our hosts leave you with 3 great takeaways to help your business navigate the reputation river of information.
Social media is not the job for low-level team members.
Don’t be afraid to use humor to diffuse situations. (Where appropriate!)
Be prepared. Have a response plan in place prior to the crisis.