Boy, I wish I could say aren’t you glad the pandemic is over but more than 6 months afterI first heard the words Covid 19, we are still in the thick of it. But the Earth is still spinning and people are still trying to run their businesses and plan for the future. So I am eager to share my recent conversation with my friend and PR pro, Jill Hoffman.
Jill has more than 25 years of public relations and integrated marketing experience across a range of industries. She is also a fellow volunteer with me at Angel City Pit Bulls. Where we work together to care for the most adoptable dogs in the world.
Today we discuss PR, pandemics and how to promote positive messaging in uncharted business landscapes.
Listen to the podcast here:
Today’s show is brought to you by our sponsor EdX.
Jill Hoffman has more than 25 years of public relations and integrated marketing experience across a range of industries, including “lifestyle brands” (consumer), consumer- and high-technology, healthcare, automotive, real estate and non-profit. Jill draws on this diverse experience to deliver strategic, comprehensive programming to clients.
Currently, Jill is a consultant to Animal Grantmakers, a diverse group of foundations, public charities, corporate giving programs, individuals and other philanthropists who work on local, regional, national and global issues involving animals of all stripes.
Other brands that have benefitted from Jill’s expertise include: General Motors; OnStar (GM); Nike; Namco Hometek; GameWorks; JAKKS Pacific; IHOP; American Sailing Association; Blue Shield of California; Advanced Medical Optics (Abbott Medical Optics), Allergan; Boston Scientific/Target; DePuy Orthopaedics; and MiniMed (Medtronic Diabetes), among many others.
In her personal life, Jill is actively involved with animal protection. She has run three half marathons since 2014 to raise funds for the ASPCA, and the Los Angeles Marathon for the past five years to raise money for Angel City Pit Bulls (ACPB), a local non-profit founded in 2010 to address the problem of overpopulation and high euthanasia rate of pit bull terrier-type dogs in LA shelters.
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Listen to our previous show : How To Use Live Events to Market Your Business with Paul Scelsi