Have you ever watched MadMen? My dear friend and running partner, Jeff Wilson is one of those original marketing geniuses. Today he is sharing his wealth of marketing knowledge that he has gained from a lifetime of high level advertising agency experience. He has some incredible stories and gold nuggets of marketing wisdom that are as much true today as when he started his career over 50 years ago. You will want to listen to this whole show.
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As a specialist in the strategic marketing and communications for businesses in the retail and banking channels, Mr. Wilson has worked with many leading brands. While an Executive VP Creative Director for an international advertising agency, DDB, he developed creative communications for such companies as Weight Watchers, Vons-Pavilions, Tandy, Sears, Discover Card and Heinz Foods. Mr. Wilson was responsible for helping guide those corporations’ consumer promotional and communication initiatives.
Mr. Wilson also was an early advisor to Jamba Juice and owned a territory in Southern California. Wilson attended UCLA in Advertising and Marketing.
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Listen to our previous show : How To Use Live Events to Market Your Business with Paul Scelsi